Alessandro Pascoli
I'm a holistic Designer with twenty years of experience in leading and doing strategic work in branding, design thinking, human centred innovation, service design, CX and UX.
CX Customer Experience Mapping
Client: Uber (Amsterdam NL).
Project: Customer Lifecycle, Journey, Moments.
Agency: C Space London.
My role: Creative Lead.
Value proposition: concept development, CX design, prototyping.
Client: Ikano (Luxembourg LU) + Swiss Re (Zürich CH) for Ikea HQ (Delft NL).
Project: Workshop x3 hackathon days, 4 markets overnight survey, prototypes and 2 sprint iterations.
Agency: C Space London.
My role: Design Director, UX Design, Sprint Facilitator.
"Design Thinking is a bad idea. No, is a wonderful idea. Confused?"
My talk at C Space London, 12 December 2018.
I help brands to design intuitive and unified experiences, integrating Interaction Design into products, services, spaces, and brands.
Philips' Beauty Persona activation work
Client: Philips (Amsterdam NL).
Project: Qualitative Segmentation and Personas creation via community relationship. Global internal activation campaign (6 markets): launch event, Persona's film, global deck, private Instagram account, private online dashboard website.
Agency: C Space London.
My role: Design Director.
The Plum Guide: Brand Identity and Product
Client: The Plum Guide (London UK).
Project: Visual identity, UX and website for The Plum Guide, a collection of the world’s most professional, creative, inspiring spaces and hosts.
My role: Design Director, Brand Designer, UX Designer.
Visit: plumguide.com.
Entelligent Energy: Brand Identity
Client: Spenceram Ltd. (London UK).
Project: Brand identity for a start-up that provides authenticated renewable energy by matching sellers directly with buyers, and cutting the margin that traditional suppliers make from buying generation at a discount to the market and selling it at a premium to consumers. Entelligent Energy also wants to share some of this margin with the generator.
My role: Design Director, Brand Designer.
With a human-centred approach and learning-by-doing process, I can direct, design, and collaborate across the whole process: user research, concept development, prototyping, implementation.
SHAPE: Brand Identity and CX Customer Experience
Client: Omnicom Europe Limited (London UK).
Project: Brand Identity and Brand Experience for SHAPE, the first online collaboration platform and process from Omnicom. SHAPE harnesses the power of Connected Brilliance by delivering breakthrough cross-agency thinking to Omnicom's clients, at speed.
My role: Creative Lead, Brand Designer.
Visit: whyshape.com.
MadeMake Insight Community Identity
Client: C Space (London UK).
Project: Logo and visual identity for an insight community project.
My role: Design Director, Designer.
