I'm a holistic, human-centric Designer with 20 years experience in how things work, how they look, why they are built, and what goals they solve.

The Plum Guide brand & product

Direction, Design: brand identity, design system, user experience and digital product for The Plum Guide, London, UK.
Visit: plumguide.com.

[unex_ce_button id="content_a8ykoguj8,column_content_m0lyubk26" button_text_color="#ffffff" button_font="regular" button_font_size="14px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="#000000" button_padding="4px 8px 4px 8px" button_border_width="0px" button_border_color="#000000" button_border_radius="3px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#304ffe" button_border_hover_color="#000000" button_link="http://alessandropascoli.design/work/plum-guide/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]Project details[/ce_button]

MadeMake insight community

Direction, Design: logo and visual identity at C Space for an insight community project.

SHAPE

Brand Experience, Direction, Design: brand identity, design system and insights community at C Space for SHAPE, the first online collaboration platform and process from Omnicom. SHAPE harnesses the power of Connected Brilliance by delivering breakthrough cross-agency thinking to Omnicom's clients, at speed.
Credit: C Space Open Innovation, Tayo Medupin, Aditi Arora, Natalie Hobbons.
Visit: whyshape.com.

[unex_ce_button id="content_nprn3gvnj,column_content_m0lyubk26" button_text_color="#ffffff" button_font="regular" button_font_size="14px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="#000000" button_padding="4px 8px 4px 8px" button_border_width="0px" button_border_color="#000000" button_border_radius="3px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#304ffe" button_border_hover_color="#000000" button_link="http://alessandropascoli.design/work/shape/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]Project details[/ce_button]

Entelligent Energy

Direction, Design: Brand identity for Entelligent Energy (Spenceram Ltd., London, UK) a start-up that provides authenticated renewable energy by matching sellers directly with buyers, and cutting the margin that traditional suppliers make from buying generation at a discount to the market and selling it at a premium to consumers. Entelligent Energy also wants to share some of this margin with the generator.

[unex_ce_button id="content_cs1x6alx0,column_content_m0lyubk26" button_text_color="#ffffff" button_font="regular" button_font_size="14px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="#000000" button_padding="4px 8px 4px 8px" button_border_width="0px" button_border_color="#000000" button_border_radius="3px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#304ffe" button_border_hover_color="#000000" button_link="http://alessandropascoli.design/work/entelligent-energy/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]Project details[/ce_button]

Emerging Stars

Direction, Design: visual identity, touchpoints and website at C Space for the global Omnicom's program Emerging Stars that brings together top junior talent, from across all of the Omnicom networks, and exposes them to multiple marketing disciplines and gives them the experience of working on an integrated team. Each team is given a “live” integrated marketing brief from one of Omnicom’s largest clients. It culminates in a competitive ‘pitch’ in front of selected Omnicom Agency CEOs and a senior representative from the Client involved in the brief.
Credits: C Space Film.
Visit: omnicomemergingstars.com.

[unex_ce_button id="content_1zyyzx0vs,column_content_m0lyubk26" button_text_color="#ffffff" button_font="regular" button_font_size="14px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="#000000" button_padding="4px 8px 4px 8px" button_border_width="0px" button_border_color="#000000" button_border_radius="3px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#304ffe" button_border_hover_color="#000000" button_link="http://alessandropascoli.design/work/omnicom-emerging-stars/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]Project details[/ce_button]

Global Hotel Alliance: customer inspired loyalty programme

Direction, Design: logo (redesign), cards, loyalty programme identity and guidelines at C Space for Global Hotel Alliance (Dubai, UAE).

[unex_ce_button id="content_4x62vnuru,column_content_m0lyubk26" button_text_color="#ffffff" button_font="regular" button_font_size="14px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="#000000" button_padding="4px 8px 4px 8px" button_border_width="0px" button_border_color="#000000" button_border_radius="3px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#304ffe" button_border_hover_color="#000000" button_link="http://alessandropascoli.design/work/gha-discovery/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]Project details[/ce_button]