I don’t think of identities as single graphic elements. More as systems of modular elements that work together to create experiences – bridges between brands and audiences that can work across all media.
I am a passionate senior designer who loves to create brand identities. I have a versatile approach focused on experiences and visual systems.
I leverage my own professional experience and knowledge of digitally-led brands to help understand my clients and their consumers – and how and where they interact.
I believe that visual identities need to be designed responsively, for several digital and physical environments, and for audiences that should be involved in the creative process.
I have an eclectic 'can do' personality – and I have worked on a diverse range of projects: from large conceptual brand identity work through to the design of technical applications and web platforms. My knowledge of coding lets me make better products, empathise with developers, and be a productive member of a larger team.
Currently at C Space, I’m helping brands listen to their customers and tell their stories. I’ve been designing brand identities for the likes of the SHAPE platform from Omnicom, the Global Hotel Alliance Discovery programme, Blossom Hill Fruitful packaging concept, Zurich Insurance, Twitter and Google.
I was a founding partner and creative director of sezioneaurea.com, a boutique studio based in Italy, for over ten years. During this time, I worked throughout Europe and in the UK on various projects that included designing for: The Lord of the Rings Italian merchandise, MSC Crociere, Nokia ES, Unika Llc., University of Perugia, Hotel Clodio Roma, and Re-Bound Ltd.
Some of my projects have been published in ‘Thinking with Type’, 2nd edition, by Ellen Lupton, Princeton Architectural Press, New York, 2010. My Riccini font was featured in ‘Project Italic’, Aiap, Milan. And the website, ‘Medioevo.com’, was rated ‘excellent’ at the Italian Web Awards.
Passionate about art, branding, design, logos, symbols and identities, typography, interactive systems.
Highly proficient in Adobe CC Photoshop, Illustrator, InDesign and Dreamweaver.
Strong skills in WordPress, HTML, CSS, Sketch, UX/UI, process flow, wire-framing and prototypes.