AFAS brand identity
How can you help 14 community pharmacies have a good, open dialogue with their patients?
By standardising their communications with clear, basic elements and some authentic human touches.
AFAS – Azienda Speciale Farmacie del Comune di Perugia is a company that consists of the fourteen community pharmacies in the City of Perugia in Italy. My studio Sezione Aurea created the brand repositioning and comprehensive brand guidelines across all channels while developing art direction and messaging to give AFAS a simple and practical way to communicate and listen to its customers. We refreshed the brand, looking at logotype and assets, colour, typography, literature and online presence.
Client: AFAS, Perugia, IT
Agency: Sezione Aurea, Perugia, IT
Teamwork: Advertising, social media, digital and printed materials
My work: Creative direction, brand guidelines, typography, wayfinding
Tools: Photoshop, Illustrator, InDesign