The Plum Guide brand identity

plumguide.com

How can an identity turn a booking website into an art form?

Through an immersive user experience featuring stunning photos, minimalist style and simple but confident identity assets.

Info

The Plum Guide is a collection of the world’s most professional, creative and inspiring spaces and hosts. It aspires to be the Michelin guide of the sharing economy.

 

Client: The Plum Guide, London, UK

Teamwork: Website, UX/UI

My work: Creative direction, logo, brand identity, icons, prototypes

Tools: Photoshop, Illustrator, InDesign, Dreamweaver, WordPress, HTML, CSS, InVision

Plum-Guide-01Plum-Guide-01
Plum-Guide-02Plum-Guide-02
Plum-Guide-03Plum-Guide-03
Plum-Guide-05Plum-Guide-05
Plum-Guide-15Plum-Guide-15
Plum-Guide-16Plum-Guide-16
Plum-Guide-17Plum-Guide-17
Plum-Guide-18Plum-Guide-18