Re-Bound brand identity

"We want to be recognisable for our sustainable products in a simple, likeable and friendly way."

Helvetica is dead. Long live Helvetica!

Info

Re-Bound is the trademark of a company that is one of the UK’s largest producers of recycled coloured rubber chippings for use as either a replacement for wood mulch or as a safety play surface. My studio created a bold brand identity system, packaging, exhibitions and e-commerce website. We also art directed Re-Bound’s brand campaign with execution across the internet and in-store point of sale.

 

Client: Re-Bound, Rubber Recovery Ltd., Birmingham, UK

Agency: Sezione Aurea, Perugia, IT

Teamwork: Branding, environment, marketing materials, website

My work: Creative direction, logotype, brand identity system, packaging, imagery

Tools: Photoshop, Illustrator, InDesign, Dreamweaver

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