SHAPE brand identity

How do you capture the attention of selected creatives from Omnicom agencies around the world?

Without a logo. Just white, black, yellow and Futura Bold.


SHAPE is a brand new global proposition from Omnicom, a global leader in marketing communications and home to over 1500 agencies over 100 countries. Featured in Marketing Week and Forbes, SHAPE is a plug and play collaboration process that lets clients tap into the group’s connected creativity. Based on an online platform that brings together 400 of the best and brightest thinkers across the group, it’s an innovative process to help Omnicom’s clients tackle tricky marketing and communications challenges by clashing together diverse skill sets and unlocking breakthrough thinking at speed. Since its launch, the SHAPE process has been used by 25 clients including some of the world’s biggest brands such as P&G, Pfizer, Visa and Airbnb. And it also continues to grow.

Client: Omnicom Group Inc., New York, US

Agency: C Space, London, UK

Teamwork: Branding, videos, animations

My work: Creative direction, brand identity, print and digital touchpoints, UX/UI, website

Tools: Photoshop, Illustrator, InDesign, Dreamweaver, WordPress, HTML, CSS, MailChimp

“Alessandro is one of the most talented creatives I’ve worked with. Given the space and creative freedom, he has the magical ability can elevate any concept and create world class work that makes everyone around him look great. Along with being an amazing, kind and hardworking he’s also infectiously passionate about his craft.

One of my many highlights of working with Alessandro has been our time building Omnicom’s SHAPE, for which he created the visual identity, creative collateral, microsite ( and much much more. Whenever Alessandro’s around you can guarantee that new standards will be set!”

Tayo Medupin, Senior Innovation Consultant at C Space